How To Make Your Advertising Work!

Many believe that when it comes to advertising, it's a necessary evil.At least that's how some businesses approach it. Some view it as simply a tool to showcase price and... Read More

Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Company's advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell... Read More

Media Savvy ? Media Skills For Rural Women

The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this... Read More

Creativity and Getting Outside of the Box

Sitting in front of a blank piece of paper? Wondering where in the world to start? I have a suggestion. Turn the page upside down. Or better yet flip it... Read More

Moving Message Board

Moving message boards are used in the areas where continuous announcements, or other information are need to be displayed in to either indoor or outdoor. Used most widely in churches,... Read More

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to. I have reviewed hundreds, if not thousands, of advertising flyers for small businesses. After 30... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway.Radio commercials should... Read More

Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of.In the mid 80's I... Read More

Avoid Being Vague

We are bombarded with thousands of marketing messages daily?on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms... Read More

Printing - How Do I Buy It?

Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably you won't be... Read More

Small Business Image

The single easiest way to increase sales is to look professional. People believe what they see. If you... Read More

Imprinted Promotional Items ? Their Many Marketing Applications

There are many uses for promotional items. This means that they are just not used as freebies for... Read More

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time you saw your name in print?Most entrepreneurs feel... Read More

How to Know if Direct Mail Will Work for Your Business

Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the... Read More

Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to communicate critical, and time-sensitive information.Electronic display boards are... Read More

Is Advertising Art?

Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my peabrained little grasshopper? My sleep... Read More

Why I Like The Ads I Hate!

It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes... Read More

Heard A Good Radio Ad Lately? Neither Have We

To many ad agencies, radio is considered advertising's ugly stepchild. It's not sexy like television and is treated... Read More

Go Ahead Im Listening

In today's fast paced environment, interaction with family and friends is often relegated to a few left over... Read More

Internet Advertising: How To Use The Golden Rule To Enrich Yourself.

What is the golden rule of internet advertising?Give, so you may receive.It is as simple as that.Most people... Read More

The Principle Of Advertising Online

Advertising online is very similar to advertising in any environment. You really are trying to get your message... Read More

Should You Advertise on TV?

When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should... Read More