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"Just do it." "We try harder." "The Ultimate Driving Machine." "Be all that you can be." Taglines are one of the best ways of branding a product, service, company, or... Read More
Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corporations have used in-house, very well... Read More
Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing materials professionally "until [they] got a few clients" or "until... Read More
A rough guide to corporate identityThe tabloids report the millions spent by large corporate companies on their logos as a scandal... Those small swathes of colour adorning British Airways' tail... Read More
In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a... Read More
Q: How important is the name of a business? Should the name of a business reflect what the business does or is it better to come up with something catchy... Read More
This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. "What do the most successful brand initiatives have in common?" he... Read More
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply... Read More
Today, in many organizations around the world, branding is treated as a cosmetic exercise only, and regarded merely as a new name, logo, stationary and possibly a new advertising campaign.... Read More
This may come as a surprise... to you, but Branding is more than just Logo and Business or Product Name recognition.Branding is "The total emotional and intellectual involvement your prospects... Read More
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IntroductionGlobalisation is referred to as a set of profound material changes that have an impact on relations between... Read More
Have you ever watched 5-year-olds play soccer? It should be called "Follow the Ball," because that is what... Read More
Do you have the architecture in place to make sure each and every brand contact sends the right... Read More
Parades happen in every big city and many small towns. They are fun, relaxing and most people are... Read More
What's Your Brand?A brand is a product/company personality that helps distinguish it from the competition. It evolves out... Read More
The Sears-Kmart merger hopes to fabricate some sort of silver lining for both retailers but instead seems to... Read More
Consumers perceive and accept many brands within a certain trade group in different ways. By personifying a brand... Read More
Having been in the franchising business all my life and understanding how hard it is to build a... Read More
McDonald's buys its potatoes from corporate farmers in Idaho not the commodities market; therefore it limits its exposure... Read More
Do you want to attract new customers while building greater loyalty among your current customers? Include your customers... Read More
1. It "sells itself." I don't need to market.Okay, you might have a solid product or service. You... Read More
One of the ways people get to know you is by the identity you project. Your company name,... Read More
New designer uniforms could be the gold charm McDonald's needs to connect their new hip marketing... Read More
Branding used to be a fancy business word, but it is becoming more and more used... Read More
To begin, let's define "Brand Identity," which is the combination of consistent visual elements that are... Read More
Building a product into a brand leader is not easy, but I truly believe that you... Read More
The marketing director for one of my longtime clients used to complain "does it have to... Read More
Branding is very important to a business, whether it is an online or offline business. Your... Read More
Move over pop star "Posh Spice" Adams and English soccer hero David Beckham, the personal branding... Read More
Branding is more than product recognition or a simple logo. It is the overall intellectual and... Read More
Marketing potential of any product is based on recognition and quality. Name based recognition happens with... Read More
The best brands always try to do the right thing, so... Read More
I am sick and tired of marketing geeks touting the beauty of branding, brand building and... Read More
If you had a choice, which one would you choose, a good logo or a fabulous... Read More
Logo, graphic, icon, logotype, typogram, logoform, image?call it what you will, a logo by any other... Read More