Corporate Identity - A Rough Guide

A rough guide to corporate identityThe tabloids report the millions spent by large corporate companies on their logos as a scandal... Those small swathes of colour adorning British Airways' tail... Read More

Branding: All My Exs Live In...

...my senses. I know, you were thinking 'Texas'. Well, if they do live in Texas, then it's a good thing that I live in Virginia (dodged that bullet - swish!).... Read More

Speech on Branding from a Franchisor Founder

I was asked today by a group of students; What do you feel is the best way to build brand name and why? And what significance do you feel are... Read More

Create a Niche: Stoke Your Market With Affiliate Branding

Propose success, demand performance, and brand your market with appeal. In a world of costly business start-ups, expensive design tools, and rugged competition you can still beat the system. Success... Read More

Revealing the Roots: The Process of Building Brand

How is branding different than marketing?Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is... Read More

How Brand as an Intellectual Property has Led to Corporate Globalisation?

IntroductionGlobalisation is referred to as a set of profound material changes that have an impact on relations between societies in the past few decades. The identifiable features of these material... Read More

What About Me? What You Need To Know About Me-Marketing

What about me? Are you asking yourself this question? If not you should be. Don't wait until you are in crisis mode when you are losing your job or your... Read More

What the Heck is Branding and Why Should I Care?

There's been a lot of buzz lately about branding. But what exactly is it, and who needs to do it? Simply put, a brand is what makes your business uniquely... Read More

Putting You and Your Company in Position to Own Your Market

Americans have always liked their coffee hot. But then Starbucks made hot coffee desirable, in demand, and extraordinarily profitable. And then Starbucks made coffee "cool" with its super-popular iced Frappucino... Read More

The Art of Successful Branding

Branding: it's a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world's most prominent corporations, but it's no less important to... Read More

Living Your Brand on the Web - Part 1

OK, so you took the plunge and purchased your internet domain. Good for you! Now what? According to... Read More

Brand Love, Part 2

Last issue, I talked about increasing your Brand Love-- meaning to increase the affection that prospects and customers... Read More

Build Brand Identity - Brand Identity Guru

Successful Guru marketers have a secret weapon that they use every single time they communicate about their businesses.... Read More

Your Brand is Your Promise! (So What Are You Promising?)

When people mention the word "brand" they usually mean a well known, well defined company. That's why consumers... Read More

Branding ? Brand Identity Guru

Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is... Read More

I Hate My Logo! What You Should Get For Your Money and Why

This is not a how-to design a logo. This is a guide to educate you on how an... Read More

Branding Article: Pepsis Missed Brand Opportunity

I love Pepsi. It's that slightly sweeter taste and the all-American logo combined with the non-conformist statement that,... Read More

Which Of These Words Attract Your Clients

Whether it's your business card, tagline, article title, web site title and description or ad, just the difference... Read More

Too Dull? Too Sharp?

You work hard getting the right cover message and words for your brochure. Now, you want to give... Read More

The Top 10 Strategies for the Positioning of Success

Many businesses of today are often driven to compete striclty on price, quality, and features of their products... Read More

A Successful Failure

A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point. Let... Read More

Branded Email: Email Branding is the Next Generation of Email

All You Need is Branded Email Or Always Branded Email There to Remind MeFor the past 75 years,... Read More