How to Negotiate Rates with a Freelance Copywriting Expert

Lots of people who seek out my copywriting services are concerned about money. Rightfully so. I'm a small business owner too, and I know what it is to have that... Read More

Why Is FREE The Most Powerful Marketing Word You Can Use?

As the famous cowboy Will Rogers once said, "Even if you're on the right track, you'll get run over if you just sit there".So what does that have to do... Read More

Should You Use Testimonials When You Create A Web Site?

You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Are testimonials worth the effort?The answer is "Yes"... Read More

10 Things You Should Expect From Your IT Copywriter

Anyone who's ever tried marketing IT products or services knows that it's a specialist field. Your customers in the IT industry have very unique and specific requirements, and... Read More

How To Take Your Freelance Writing Chances

Your initial freelance writing assignments are the best way to present yourself to your client for repeated work. If you provide for them a good product, at a good price,... Read More

Bullshit Avoid the use of the word Bullshit

It is important in this new paradigm of political correctness to tone down the language a bit. In this present period if you use such words like Bullshit, even when... Read More

11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.... Read More

Ad Copy - Your 12 Point Inspection!

You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.You're looking for stellar results! And, you're... Read More

The Truth About Negative Commands (Dont Read This!)

Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such... Read More

Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences

Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the line all the way to the net, they lose the trout. Your sales... Read More

How Cliffhanger Paragraphs Capture Readers

About 50 years ago, movie serials kept theater crowds coming back week after week. Each episode ended with... Read More

Why Copywriting Is The Secret To Your Online Success

Over the last decade, the number of companies selling their products and services on the Web or sharing... Read More

Freelancers Can Jump-Start Your Publicity Initiative

If you find that your progress is blocked by a lack of time or experience, consider hiring a... Read More

Advice From Successful Freelancers: Starting & Maintaining A Freelancer Career

For the e-book, Advice from Successful Freelancers: How They Built Their Careers & How You Can Too!, I... Read More

Some Copy Tips From An Old Hand

I have been in the ad game for a long, long time. I have trained hundreds of writers,... Read More

3 Tips For Writing Content That Will Make You Sales

Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty... Read More

SEO Copywriting: 7 Tips

So you finally built a website for your home-based business. How exciting is that!? Now you just have... Read More

Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting

Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce... Read More

Copywriting Tricks: Nailing the Voice

Professional copywriters are well-familiar with what's commonly referred to as "the voice." What is this exactly, and why... Read More

The Second Most Important Element of Your Ad... after the Headline

Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper, take a good hard look at the ads.... Read More

Writing Copy for Voiceovers

As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don't have... Read More

16 Golden Rules of Master Copywriting

You could spend thousands of dollars on advertisement and have extremely low or no results in sales because... Read More