|
|
|
|
|
|
|
|
|
|
|
Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive... Read More
In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn... Read More
The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects.When a website... Read More
People tend to read your ads and sales letters in 2 different ways:1. Word For Word2. Skim through it and see if anything catches their eyeWhich is the exact reason... Read More
The art of writing profitable classified adsEverybody wants to make money. In fact most people would like to hit upon something that makes them instantly rich! And seemingly, one of... Read More
Freelancing is a competitive business, especially in today's fast-paced, e-focused world.Often there are hundreds of writers competing for the same, limited number of assignments, and the writer who can best... Read More
Most of us have seen a heckler at a baseball game. Sure, he's likely to draw attention, both positive and negative. The louder he hollers, the more attention he gets.But... Read More
l. Introduce yourself to the editor of your local newspaper. (Or, if you do business within a certain neighborhood, talk to the editor of the neighborhood paper or shopper.)Tell him/her... Read More
Ever wish for your own copywriting business?Ever wish you could become one of those internet marketing gurus and live out your dream of being who you really want to be?Well,... Read More
On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy... Read More
|
|||||
|
|
|
|||
In its most basic form, copywriting is, among other things, the art of conveying a message in writing... Read More
These days, there's widespread acceptance that a website is an integral part of the marketing plan of any... Read More
Every day, more and more of us begin new online business ventures, hoping to make a better living... Read More
Perhaps the most important benefit in the material that follows is its ability to provide you with the... Read More
Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around.... Read More
For the e-book, Advice from Successful Freelancers: How They Built Their Careers & How You Can Too!, I... Read More
I've seen this ongoing debate debate jump up again recently in several Blogs and message boards and I... Read More
When you want to sell something?anything? you need to first know who is going to buy it. Why?... Read More
Many of us have been asked to write an article at one time or another. Maybe it's a... Read More
What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can... Read More
Several years ago, when I was working for an agency, I was fired from an account. What that... Read More
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce... Read More
"Talent alone cannot make a writer. There must be a man behind the book." Ralph Waldo... Read More
No doubt, the headline is the most important part of any advertisement or sales letter. The... Read More
When I write copy for my advertising clients, I always check to make sure the three... Read More
In the competitive marketplace of the new millennium, the demand for specialized products or services will... Read More
When one is in a creative state, rarely can one also be in a detail state.... Read More
I know, I know. Times are tough. You have to make due with the staff you... Read More
Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants,... Read More
Most people with an online presence will have to regularly deal with the issue of coming... Read More
Do you possess the qualities of a good proof reader? Are you good with details, spotting... Read More
You've done it. Gotten that press release written. Now you're ready to send it out to... Read More
If you own a shop in the middle of the desert, and nobody walks past... obviously... Read More
When it comes to search engine optimization, copywriting plays a big role. You want to have... Read More
Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for... Read More